Search Results

Textural content used to be the "king" while creating a website or blog, however, the time has changed. With the tremendous growth of user-generated content (UGC), the content generated by amateur users is mainly based on online video content or multimedia production. Many multimedia productions on the internet are produced unprofessionally due to convenience. Unprofessional video content became the source of news for the younger generation. According to a survey from common sense media, dated 13 Aug 2019, teens nowadays get news via different social media channels or YouTube instead of traditional reliable news channels. Here are some interesting findings: (Source: https://www.commonsensemedia.org/) 78% of teenagers say it is important to follow current events. Teens get their news more frequently from social media sites (e.g., Facebook and Twitter) or YouTube than from news organizations. 60% of teens who get news from YouTube say they are more likely to get it from celebrities, influencers, and personalities than news organizations (39%). Teens prefer a visual medium for learning about the news. Image from freepik According to the Digital 2022 Global Overview Report published in partnership with We Are Social and Hootsuite, 91.1% of internet users aged between 16 to 64 watch any video content via the internet each week. (Source: https://datareportal.com/reports/digital-2022-global-overview-report) Other statistical data from Digital 2022, Global Overview Report, the world’s most-used social platforms in chronological order, are Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, FB Message, douyin, QQ, etc. All of those mentioned social media channels can watch multimedia content. (Source: https://datareportal.com/reports/digital-2022-global-overview-report) Many social media channels are modifying their presenting methods by adding video as a feature because the demand for viewing is overgrowing. Except for the long-term famous video channel player YouTube, TikTok and douyin from China, which launched in 2016 and exploded in popularity over the past few years. New features from popular social media channels such as Facebook Watch, Instagram Reels, and Twitter Video has been developed to keep channels up-to-the-trend. In addition, many other video-sharing platforms, such as Dailymotion, Vimeo, DTube, and more, dominate the communication market in schools and businesses. This is shown that the importance of textural content has transformed into digital video content. Digital video content is no longer a marketing tool for businesses, it became the source of information.

2021-2022 | Multimedia Storytelling| Tripartite Partnership (Industry + Hong Kong Baptist University + Secondary School) In Multimedia Storytelling, student-centered learning, and teaching activities are designed to enable students to understand fundamental theories and concepts of storytelling, develop their generic skills, and address their career aspirations in the field of creative media and communication. It aims to provide students with a taste of the working environment across creative media and industry sectors and to instill their passion for a further career in creative media or related fields.

The CLAP-TECH Pathway (“CLAP-TECH”) is funded by the Hong Kong Jockey Club Charities Trust as part of the Jockey Club Multiple Pathways Initiative. A tripartite partnership between secondary schools, industry partners and the Hong Kong Baptist University, the project equips students with valuable skills, competencies and work ethics via non-traditional education pathways, enabling them to take on “new collar” roles that are increasingly popular across industries. #education #university #students #schools #project https://www.claptech.hk/en/

Media trends in business promotion Antony Au | Swish Club Hong Kong | https://www.swishclub.com.hk | http://www.instagram.com/swishclubhk Course | BCM303 Collaborative Production Workshop Program | Bachelor of Communication and Media Twenty years ago, the term "Muay Thai" (Thai Boxing) in Hong Kong meant professional martial art and combat sports instead of a healthy fitness sport. Antony Au pioneered this transformation 18 years ago with Swish Club, a Thai boxing training and fitness center, since 2003. With 18 years of excellence, Swish Club believes the speed and strength of Muay Thai can spark off positive changes in our students. ‘Swish’, an animated word for sound, speed, and action, is fundamental to Swish Club’s philosophy. Swish – goes the sound of the wind, invisible and intangible. Video Shooting | iPhone 11 Pro Max Equipment | Gimbal Editing | Adobe Premiere Rush

Media trends in business promotion Fiona Lui | https://fionalui.com | OIL DIVA | https://www.facebook.com/hkoildiva/ Course | BCM303 Collaborative Production Workshop Program | Bachelor of Communication and Media Fiona Lui is a qualified aromatherapist, she founded OIL DIVA Handmade Soap & Aromatherapy Workshop in 2014. The studio in Wong Chuk Hang has provided a place for everyone to relax their body and mind. Here you can easily make handmade soaps, non-toxic skincare products, or other aromatherapy boutique handcrafts. All instructors have professional aromatherapist certificate qualifications with products made with 100% natural vegetable oils and essential oils. Courses include handmade soap, homemade skincare products, candle energy lamps, Korean candle ornaments, and oil massage. Video Shooting | iPhone 11 Pro Max Equipment | NA Editing | Adobe Premiere Rush

Media trends in business promotion Ann Choi | annchoi Photography | http://www.instagram.com/annchoiphoto Course | BCM303 Collaborative Production Workshop Program | Bachelor of Communication and Media Having studied photography in Germany and the United States, Ann returned to Hong Kong to build her career in the multimedia industry. Over the years, she has gained extensive knowledge and experience through her roles as a television producer, program executive producer, photographer, researcher, scriptwriter, and magazine editor. Ann is also an independent film director. Ann believes the "picture speaks" for wedding photography is not only about showing the precious moment itself but also about setting it in its proper context. Only then can the whole vivid story be revealed: photographic evidence with an exciting sense of real life. Video Shooting | iPhone 11 Pro Max Equipment | NA Editing | Adobe Premiere Rush

Project | The Campus showcase of UOWCHK/CCCU Student | Luke Ho Course | LAC13710 Digital Communication and Application Assignment | A feature article final project by applying the basic principles and design elements (type, color, contrast, proximity, etc.) to create two items: a magazine feature article and one explanatory video with a storyboard. The topic and theme are decided by the student, such as personal interests or life sharing. The message has to be clearly presented related to the promotion of the interest/sharing. School | University of Wollongong College Hong Kong Program | Associate of Arts in English for Professional Communication License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com), or contact the student for attribution.

Final Project | Integrated Marketing Communication Campaign proposal for Sustainability Development Goal (SDG) #3 - Good Health and Well-Being | Mental Health in Hong Kong Students in Group Ava Chan Summer Cheng Peter Cheung Ashley Fung Zoe Ho Course | BUS3003 Advertising and Integrated Marketing Communication Assignment | Design a Marketing proposal according to the selected topic for the Hong Kong market using an integrated marketing communication approach. Campaign to include in-depth research, pertinent theories, IMC technique, principles, analysis, arguments, evaluation, and recommendations. 3-minute microfilm will be produced as part of the IMC components. License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com), or contact the student for attribution. School | Hang Seng University of Hong Kong | School of Business | Department of Marketing Academic Programmes | BBA (Hons) in Marketing | BBA (Hons) in General Business

Project | Final Project - Photography Student | Shanille Eraes | https://www.behance.net/shanilleeraes Course | CCAT4029 Photography Assignment: A series of storytelling/sequential photography by applying elements of arts and principles of design, along with the composition technique learned in Lectures. The topic and theme are decided by the student, such as personal interests or life sharing. The message has to be clearly presented related to the promotion of interest/sharing. Students are suggested to select ONE famous photographer as a reference. Project includes Introduction, content, conclusion, and reference. Clearly present the Topic & Theme, concept, shooting technique, use of elements of art, principles of design, and composition with the storytelling creation process. School | HKU School of Professional and Continuing Education Program | High Diploma in Visual Communication License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com), or contact the student for attribution.

Name of the Project | "Since 2020" - The concept of the project is to document the life during COVID-19 pandemic, especially 2022. Using street photos of Hong Kong to tell a story “Since 2020”. Student | Ken Kwong | https://www.behance.net/choyiukwong Course | CCAT4029 Photography Assignment: (Black and White Photography) The goal of this assignment is to master black and white photography with the camera by applying elements of arts and principles of design, along with the composition technique learned in Lectures. Students are suggested to select ONE famous photographer as a reference. Project includes Introduction, content, conclusion, and reference. Clearly explain the Topic & Theme, concept, use of elements of art, principles of design, composition, and monochrome tips on paper. School | HKU School of Professional and Continuing Education Program | High Diploma in Visual Communication License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com), or contact the student for attribution

Project | Black and White Photography Student | Shanille Eraes | https://www.behance.net/shanilleeraes Course | CCAT4029 Photography Assignment: The goal of this assignment is to master black and white photography with the camera by applying elements of arts and principles of design, along with the composition technique learned in Lectures. Students are suggested to select ONE famous photographer as a reference. Project includes Introduction, content, conclusion, and reference. Clearly explain the Topic & Theme, concept, use of elements of art, principles of design, composition, and monochrome tips on paper. School | HKU School of Professional and Continuing Education Program | High Diploma in Visual Communication License summary | The author (student) of the work owns the copyright. Please copy this link at the footer of your website, blog, or newsletter, or in the credits section (http://www.eugenieshek.com), or contact the student for attribution.

Professional Industry Sharing Calvin Lai | BA Marketing | Business Development Lead, Asia Collective | https://www.instagram.com/clai_eats/ Course | LAC23721 INNOVATIVE DIGITAL COMMUNICATION Program | AAPEC | Associate of Arts in English for Professional Communication School | University of Wollongong College Hong Kong With more than 5 years of experience working in startup, corporate and professional services as an integrated marketing and business development specialist, Calvin is currently part of an exciting yet revolutionary project as the business development lead, where they will introduce a one-of-the-kind dining experience with disruptive technology in place, that houses some of the best F&B brands across town and regions. Outside work, Calvin enjoys cooking and creating food-related content on social media platforms (Instagram & Youtube) to fuel his creative skills in content marketing while embracing his passion for food under the Instagram @clai_eats. In addition, Calvin also contributes as the key community builder to link and grow the Hong Kong alumni connections from his alma mater, Michigan State University. Video Shooting | iPhone 11 Pro Max Equipment | NA Editing | Adobe Spark (Adobe CC Express)