Like many business owners, you might believe your business can't benefit from having a website or that a website isn't within your budget. Or maybe you do your potential customers think since you don't use a computer, either. These are misconceptions. These eight reasons show why your company NEEDS a site, no matter what size your business.
1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
More and more consumers use the internet to look for the goods or services they need today. By having a site, your small business will gain credibility. Without one, potential customers will go. If you already have a website but it is "home-made," having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. As you don't have a shop front to promote your services or products for businesses, this is particularly valuable.
2. A WEBSITE SAVES YOU MONEY
As a small business owner you probably think you can't afford a website, but you can not afford NOT to. Although the cost of designing a website varies, once it is up and running, a website for a small company costs under $100 a month and, in some cases, as little as $20. In comparison with the cost of a newspaper ad, when you consider it's an economical way to promote your organization.
3. IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being a catalog or your online brochure. It's significantly easier and faster to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you currently offer. Unlike print ads which become outdated, your site can provide news and current information.
4. IT IS ALWAYS ACCESSIBLE
A website is available to both potential clients and your regular 24/7/365 providing them with the convenience of reviewing your products and services once your store or office is closed. When making a purchase decision, with today's busy lifestyles, this is a terrific selling point.
5. A WEBSITE MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide services or goods, your site will provide an alternative location to sell them. As a retailer, a site (eCommerce) is an excellent place to market your products to a broader market; even services could be made available globally. Don't think you'll have the ability to sell services or your products online? Don't forget, homes and even cars sell online!
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