(UAL Program) BA (Hons) Contemporary Media Cultures
(HKUSpace Program) BA (Hons) Contemporary Media Cultures
PU002008 | DPAM4056 | Visual Communication
The educational partnership/collaboration between the University of Art London (UAL) and HKU Space made it possible for Hong Kong local students to experience an UK academic system.
Assignment:
Part 1: Essay
Part 2: Practice-based project
consisting of a visual artefact
The assignment requires researching and producing a digital photo book (your visual artefact) that explores an aspect of visual communication from the topics covered in the taught sessions. The essay will provide an opportunity to develop the concepts further using relevant literature. The digital photo book can
include found photos illustrating lighting techniques and should consist of a minimum of 10 images. The photo book can be edited and submitted using a computer or mobile phone. The digital photo book and any research materials should be submitted as a PDF file.
Understand and analyse visual texts by demonstrating familiarity with the major theories
of visual communication and theories of the visual image (Knowledge; Enquiry)
Evaluate the effects of digitisation on visual culture and on media and aesthetic practices (Knowledge; Enquiry)
Apply theories of visual communication and visual representation of the social world to the
production of media output by using creative and technical skills (Knowledge, Enquiry; Realisation)
Demonstrate an ability to communicate ideas and arguments in academic forms appropriate to your discipline (Communication)
The experience of teaching a program from Ual was an incredible learning journey. The course outline is designed to guide students to the world of an upper level, implying a more abstract perspective of visual communication. By applying the concept of "The way we see things is affected by what we know or what we believe." from the book Way of Seeing by John Berger. It creates many possibilities for how the audience reads and understands the message.
We cannot see Love, but we can feel love
We cannot see God, but we believe in God
We cannot see Success, but we benchmark it
We cannot see Hell, but we know its not a nice place to visit…
HKU Spaces has been collaborating with overseas colleges for 23 years,
Cementing Global Partnerships
Student's Works as an example: https://www.eugenieshek.com/post/visualising-cultures-from-sharma-jyoti
Theory | Explanation |
Ways of Seeing by John Berger | "The way we see things is affected by what we know or what we believe." “Seeing comes before words. The child looks and recognizes before it can speak. “ But there is also another sense in which seeing comes before words. Seeing establishes our place in the surrounding world; we explain that world with words, but words can never undo the fact that we are surrounded by it. The relation between what we see and know is never settled.” (p.7) Berger, J. (2008) Ways of Seeing. London: Penguin, pp. 7–34 |
The Treachery of Images by René Magritte | René François Ghislain Magritte was a Belgian surrealist artist. Often depicting ordinary objects in an unusual context, his work is known for challenging observers' preconditioned perceptions of reality. |
Theory | Explanation |
The Treachery of Images by René Magritte | René François Ghislain Magritte was a Belgian surrealist artist. Often depicting ordinary objects in an unusual context, his work is known for challenging observers' preconditioned perceptions of reality. |
About HKU Space IC: With the motto “Education with a Global Vision”, HKU SPACE International College was established in 2003 to offer full-time international degree programmes to sub-degree holders. In the past 22 years, over 9,000 graduates have obtained a bachelor’s degree through the College. Full-time business and media programmes at year-one entry-level have been made available for HKDSE/IB graduates. In 2024/25, the College is offering 20 full-time undergraduate programmes between a duration of 10 and 36 months. All programmes are delivered in collaboration with universities in the UK and Australia.
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