Tertiary Education | Lecturer
I was responsible for two courses at Hang Seng University of Hong Kong. I met many knowledgeable colleagues there, and it is one of the friendliest work environments I have experienced. If I had to choose one university to work at as a permanent staff, I would select HSUHK.
The first course I taught was BUS3003 (Advertising and Marketing Communication); with the help of the course leader, Dr. Fanny Chan, I started with handing one class per semester to handling five classes per semester.
BUS3003 (Advertising and Integrated Marketing Communication) From a paradigm shift perspective, marketing promotion involves traditional theories and integrated marketing communication. IMC is an approach that creates a seamless experience for customers' interaction with the brand. IMC contains various components: advertising, public relations, sales promotion, direct marketing, digital marketing, and social media.
Example of Student's assignment: https://www.eugenieshek.com/post/group-project-advertising-integrated-marketing-communication
COM2001 (Graphic and Digital Design) I was honoured to be invited by the HSU Department of Computing to design and execute this course outline in 2020. Most students in the Department of Computing acquire skills in coding, machine learning, data analysis, and logical thinking. However, many graduates lack knowledge in composition, layout, and design, negatively impacting their projects' presentation quality. For instance, a student who excels in Python programming and statistics may struggle to create a visually compelling layout for their presentations. Given the prevalence of data analysis in the digital technologies industry, a basic understanding of graphic and digital design is essential. The Department of Computing sees the importance of basic graphic and digital design knowledge for better communication.
The Overview: COM2201 Graphic and Digital Design is a three-credit, year 2 course for students
from the Department of Computing. In this course, you will learn about communicating visually
and gain hands-on experience producing graphic, web, and multimedia content for specific
target audiences. Here are some highlights of the course:
Recognize visuals, type and space as the building blocks of graphic design.
Approach functional graphic design as capturing attention, controlling eye flow,
conveying information and evoking emotion.
Practice the research, brainstorming, conceptualizing, and sketching that go into practical design work.
Demonstrate basic design and layout skills across various formats and platforms, from electronic to print.
Apply the fundamentals of typography, color and visuals, such as photos and illustrations, to designs.
Familiarize with prepress and pre-production processes.
Make a habit of considering the ways visual and symbolic communications can be inclusive and mitigate bias and prejudice.
Practice constructive design criticism.
Produce some work for your portfolio, which can be used for future interviews for further studies and careers.
Course Code | Course |
COM 2201 | Graphic and Digital Design Department of Computer Science |
BUS 3003 | Advertising and Integrated Marketing Communication Department of Marketing |
About HSUHK | The Hang Seng University of Hong Kong (HSUHK) is a non-profit private liberal arts-oriented university in Hong Kong, offering a wide range of undergraduate and taught postgraduate degree programmes.
Overview of HSUHK | HSUHK, formerly known as Hang Seng Management College and Hang Seng School of Commerce, has been a degree-granting institution since 2010. It officially became a private university with the approval from Hong Kong SAR Government in October 2018.
Student's classwork about HSUHK and the course:
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