The Evolution of Skin18 (Online Business Startup): From Personal Passion to Global Skincare Pioneer

Skin18 Limited

Entrepreneurship | Online Business | Founder | General Manager

Transitioning from a busy role at Magzila event management to a part-time lecturer position was fun, but I couldn't stop exploring other potential business opportunities. This shift and opening of the startups also led me to the online business world, where I could enhance my digital marketing skills and refresh my knowledge of traditional marketing practices. I turned this venture into a company with a compelling narrative, one that was deeply rooted in my journey and experiences.

These fantastic experiences have enhanced my practical expertise in IMC (Integrated Marketing Communication) and underscored our audience's integral role in Skin18's success. As an experienced lecturer, I've seen this business stay updated with the application of current digital marketing strategies to an online business. By implementing online experiences with multiple trials, Skin18 has successfully grown by targeting customers worldwide, with a major focus on the United States. This global success is a testament to the value and contribution of our audience, as well as the strategic hiring of bloggers from Pakistan, the United States, Canada, the United Kingdom, and more.

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The story behind Skin18:

Eugenie, the founder and owner of online Korean Skincare store Skin18, believes that makeup is not a major concern if the skin is good, healthy and glowing; the search for affordable yet effective skincare products led her to search out products from places around the world allowing her to understand and experience many different. Recently, Eugenie shared the journey that led her to discover the fantastic benefits of Korean skincare and develop a company that offers some Korean skincare products, including their fantastic facial masks, to people outside Korea.

The importance of skincare enrolled in the family through Eugenie's mother, who taught her that taking care of the skin is very important and should be started at a young age. Skin18's founder commented: "Being obsessed with skincare is one of our family's habits. As a busy businesswoman with two kids at a certain age, I pay extra attention to my skin. I am amazed at how Korean natural skincare and makeup have been changing my mentality that high-quality skin care does not have to be expensive."

Before discovering Korean skincare, Eugenie relied on high-end and luxury brands from big cities in China, the United States, and Europe. "I happened to stumble across something truly incredible during my visit to Korea, where effective skincare is available for affordable prices. Since making the switch and incorporating home facials, my skin has been vibrant, and fine lines have also reduced."

Korean skincare products combine natural ingredients and innovation to develop solutions that solve a wide range of common skin problems, such as dullness, ageing, and dryness. Perfect, glowing, and radiant skin is a sign of a healthy body and mind, and Eugenie wanted other people worldwide to benefit from Korean skincare products, such as the popular Korean face masks. A wide variety of sheet masks are available on Skin18 to suit many skin types and offer other benefits.

Eugenie added, "We will ensure that every item we sell on Skin18 is authentic and fresh. The objective is to bring the best to customers; we are particularly delicate about skincare products."

About:

Skin18 is an online store for Korean skincare and beauty products in Hong Kong. Skin18 BELIEVES IN SKINCARE, which feeds natural ingredients & nutrition to the skin, and makeup is covered. They deliver products to countries around the world. For more information, please visit: http://www.skin18.com/

SKIN18 is an internationally recognized healthcare brand dedicated to promoting the concept of natural beauty. At SKIN18, we believe in a holistic approach to skin and health care, advocating for natural products that enhance the body’s inherent capabilities and promote overall well-being. Our philosophy centres around the idea that maintaining optimal health and beauty should come from gentle, nature-derived solutions. We take pride in creating a blogger-friendly platform that seeks partnerships with bloggers, influencers, and key opinion leaders (KOLs) across various social media and digital channels. By collaborating with these individuals, we aim to spread awareness about our products and the importance of natural skincare. Skin18 seeks to build a vibrant community that shares a passion for health and beauty while inspiring others to embrace a more natural lifestyle.

Press Release:

The Founder's stories:

The Skin18 store was founded by a lady who believes that taking care of one’s skin is far more important than simply using makeup to hide imperfections. Perfect glowing and radiant skin is a sign of a healthy body and mind, and the Skin18 founder wants her buyers to achieve great skin through the freebies the web store is currently offering. There is a wide variety of masks available to suit many different skin types with different benefits, perfect for home facials.

Skin18’s founder commented: Being obsessed about skin care is one of the habits of our family. As a busy business woman with 2 kids and at a certain age, I pay extra attention to my skin. I am amazed on how Korean natural skincare and makeup has been changing my mentality that high quality skin care does not have to be expensive.”

Some digital footprint from bloggers between the year of business 2014-2018. Here are some links as references: