AD | Digital Media Communication

COURSE AIMS | This course aims to develop students’ ability to design and create multiplatform digital content as part of a public relations campaign. They will learn classic and contemporary theories and applications of design and apply them to the analysis, conceptualization, planning and execution of the campaign that will feature both print and online-based collaterals. Students will gain practical hands-on skills with industry-level digital production software, which can be applied within a wide range of academic and professional contexts.

LEVEL | Associate Degree

COURSE TITLE | Digital Media Communication

SCHOOL | Community College of City University / University of Wollongong College Hong Kong

YEAR | 2019-2020, 2020-2021