If you’re about to embark on a content marketing campaign, you require knowing perfectly what will stimulate online development and engagement. The text-based format is forever going to be a vital part of content marketing but truly set yourself apart in the digital era, visual content has to play a vital role in your efforts. When you think that more than 70% public is a visual learner, 80% of info that arrives at the mind is visual, & appearances with visual assistants are 45% more persuasive, it creates sense to apply contents formats which help people have an innate native psychological resonance with. Here’re few major types of formats of content which resonates the most with an audience online.
Infographic:
An infographic is the staging of info or data in a visual way. Its name sums it up info + graphic, Info graphic gets viewed more, shared more, and loved more than any other content types. They’re a remarkable way to get your info out there in an explosive format. A study found that info-graphic were shared and liked on SM (Social Media) 3 times more often than any other content. The viral strength is there.
Videos:
It is no surprise that user lover videos and this provides you a remarkable option to present your message in a manner that user will identify as unique and fun, instead of the similar things all other company is placing in front of them. Bigger companies applied clever viral shock video marketing to make a large social buzz for their brands or services. Videos are quite simple to share. Take a look at your SM newsfeed and you’ll most likely see a video within the starting posts. Making a clever, yet the informative video is an enormous method to share a message.
EBook:
An eBook is a huge content packaged in a various format, normally as PDF. EBook is often a downloadable item, available for the free cost in exchange for joining a mailing list. Creating eBook assists to help to strengthen ability within the field, and it creates a powerful way of sharing key knowledge with everyone.
Case studies:
If you wish your audience to know why your service or product is the answer to their issues, then a case study is a remarkable way to share that message. Not just case studies assist draw your target audience in, but they’re also a remarkable method to attract links, press, and additional traffic from different credible sites.
